TYPOGRAPHY

ESTABLISHING BRAND COLORS

PROMPTING THUMBNAILS FOR CATEGORIES

FINAL VERSION: "AL" 

FINAL ASSETS

Alfred Lehner GmbH is a traditional family-owned business based in Hamburg, operating since 1949. Over the decades, the company has built a strong reputation specializing in handcrafted and industrially manufactured trophies, medals, and pins. I led the project and was responsible for the company's digital transformation focusing on UX/UI design and brand exploration.

Problem: For such a successful family business with this much tradition and history, very little of that story was being communicated on the existing website. Beyond the lack of branding and storytelling, the existing website had a number of clear usability issues.

Solution: The goal was to position Alfred Lehner as an established and trustworthy global player, while guiding visitors naturally toward the product they are looking for and especially reducing the number of layers they have to navigate. 

SOLUTION 

• Optimize user flow
• Unclutter the landing page's first impression
• Reduce layers to find a product 

TYPOGRAPHY

ESTABLISHING BRAND COLORS

PROMPTING THUMBNAILS FOR CATEGORIES

REBRANDING

While the client was not fully satisfied with the existing branding, he had no clear vision of how or in which direction he wanted to change it. What he did know was that a new logo was needed and that the overall shift should be rather conservative.
Additionally, a typographic hierarchy and set of brand colors were established. 

FINAL VERSION: "AL" 

LOGO- AND WORDMARK

Then the client expressed interest in a redesigned wordmark, with the option to place a logomark above it, so I explored potential wordmark designs.

FINAL ASSETS